Selling a home is not just about posting an ad and waiting for calls. The Rubí real estate market is active, dynamic and increasingly demanding. Buyers are looking for homes that are ready to move into, modern and impeccably presented.
In Havitec We know first-hand how a well-prepared home can drastically shorten sales times, raise the final price and improve the buyer's perception from the first minute.
Two apartments in the same building can have price differences of more than 20–25% simply due to their condition, their presentation and the small improvements made before putting them on the market. Therefore, when an owner asks us what they can do to sell better, the answer is clear: analyze which renovations add real value without triggering the investment.
Why renovating before selling can be decisive
A home that exudes a sense of care conveys confidence. This reduces negotiation, increases interest and generates more visits. Rubí also has a buyer who highly values comfort and the feeling of “ready to move in.”
Appropriate renovations are not an expense: they are a safe investment.
At Havitec we have verified that:
An unupdated apartment may receive offers 10–15% below the desired price.
The same apartment, after an aesthetic update, can be sold in less than half the time.
The investment is usually recovered multiplied by two or three in the final price.
The key is not to reform for the sake of reform, but to intervene only in what really has an impact on the buyer.
The reforms that add the most value in the Rubí market
Although each home requires an individual analysis, there are improvements that practically always generate returns in the Rubí real estate market.
We are no longer talking about major renovations, but rather strategic interventions that improve the perception of space and update the home to the preferences of the current buyer.
Bright and neutral spaces: the essential starting point
Light is one of the most determining factors in the purchase decision. A bright home with neutral colors not only appears larger: it conveys tranquility, order and modernity.
Therefore, one of the first recommendations is:
Paint in neutral tones: off-white, soft beige or light gray.
Eliminate dark colors or highly personalized decorations.
Take advantage of natural light by clearing windows and changing heavy curtains.
This transforms the perception of the floor without the need for work.
Painting, flooring and carpentry: the trio with immediate impact
Buyers usually look at three elements that, when worn, age the home: the walls, the floors and the carpentry.
Reforms with almost guaranteed return
New paint to visually renew the entire home.
Modern floors (laminate or quality vinyl) that provide uniformity.
Lacquered or replaced doors, giving a more modern appearance.
These improvements are usually the most profitable: low cost, high impact.
Kitchens and bathrooms: the spaces that most influence the purchasing decision
There is no need for a comprehensive reform. Most buyers are not looking for a luxury kitchen, but rather a clean, functional and updated space.
Effective improvements in Ruby
Change countertops with current materials.
Update appliances and faucets.
Renew screens, mirrors and light points.
These spaces determine the perception of “well-kept housing.”
The importance of energy efficiency
The buyers of 2025 increasingly value sustainability and reduced consumption. Improving energy efficiency increases the attractiveness of the property and even makes it possible to justify a higher price.
Replacing windows with double glazing, installing LED lighting or improving insulation provide real comfort and value.
Furthermore, in Catalonia there is current aid for this type of improvements, and in Havitec We inform you about what subsidies can be requested.
Home staging: the presentation that makes the difference
Home staging has become an essential tool to sell quickly. It consists of preparing the home on an aesthetic level through neutral furniture, order, lighting and small details that enhance its visual appeal.
A home staged apartment obtains more viewing requests, generates an emotional connection with the buyer and reduces negotiation.
At Havitec we apply techniques adapted to each home and budget to maximize the effect in photos and real visits.
How much to invest to get a real return
A well-planned renovation usually requires between 1% and 3% of the final value of the home. With this level of investment, the sale price can be increased by 10% or even 25% depending on the initial state of the property.
Typical example in Ruby:
Housing valued at €220,000
Recommended investment: €2,000–5,000
Potential increase in value: €15,000–30,000
When it is appropriate to reform and when it is not
Not all homes need renovation. Sometimes a good cleaning, minor repairs, and well-executed home staging can be enough.
It is advisable to reform when:
The house is more than 15–20 years old without improvements.
The target buyer is looking for a home ready to move into.
There are defects that generate distrust.
In Havitec We analyze each home with total objectivity to recommend the most profitable strategy.
Conclusion: selling well starts by preparing well
In a market like Rubí's, where buyers compare a lot and decide quickly, the presentation of a home has enormous weight. Strategic renovations not only increase the value of the property, but also convey care, trust and professionalism.
At Havitec we help each owner detect which improvements are necessary, which ones add real value and how to prepare the home to sell it at the best possible price and in the shortest time.